Senior Public Relations Account Executive
Silverline is mission-driven communications agency focused on the clean energy transition.
We offer a collaborative, supportive employee-centric culture.
Our team is looking for expert communicators to tackle specialized storytelling for high growth brands in the clean energy economy.
This position will be hybrid from the Washington, D.
C.
metro area.
Account/Client Management ? Manage the workflow of client deliverables, ensure quality delivery and that deadlines are met ? Manage multiple projects for clients from concept to completion by troubleshooting problems, proposing solutions, offering client counsel ? Plan, schedule, implement and lead activity required to execute client programs such as media programs, campaigns, launches, special events ? Actively participates and leads sections on the client calls; builds relationships with clients through regular collaboration and contact ? Provide increasingly complex client counsel; advise client of appropriate action using research, tools, knowledge of industry ? Oversees account organization and that client agendas, action items are sent in a timely manner ? Actively participates in program brainstorming, development and planning ? May manage small account or business unit with minimal supervision Research ? Conduct research, analyze the findings and apply analysis when giving strategic counsel to client as well as translates findings into cohesive narrative summary ? Conduct competitive scanning and analysis for clients and can discuss key takeaways ? Leverage research and data within clients industry to make thoughtful recommendations Writing ? Research, draft, edit and proofread press releases, corporate backgrounders, case studies, byline articles, pitches ? Write client-ready materials with minimal supervision ? Reviews client messaging and finalizing client facing materials before submitting to PM Media/Analyst Relations ? Support media/influencer outreach programs including tours, events, conferences, interviews, and new media outreach ? Maintain well established relationships with media at trade publications, podcasts and start to develop relationships at national outlets ? Scan press regularly to maintain current knowledge of clients industry and competitive environment; identify trends and proactively share with client ? Staff media interviews with client ? Oversee maintenance of media lists and identify key targets when needed ? Oversee reporting on client campaigns and launches Digital Fluency ? Oversee content development and management of clients social accounts ? Create and implement strategies that are targeted at growing clients accounts and reaching KPIs ? Reviews AAE/AE content development and provides direction so that messaging is aligned with other communications tools ? Identify opportunities for digital support, coordinates with the teams to execute ? Demonstrate and is fluent in digital strategy and social networks Collaboration & Leadership ? Provide increasingly complex client counsel ? Understand the role of public relations within the clients marketing plan and meets with clients on a regular basis to review strategy and plan activities to meet client goals ? Understand various resources Silverline offers and how to apply them to account work (tracking tools, online resources) ? Supervise junior staff on projects, delegating to AAEs and interns by setting clear expectations and deadlines, providing needed resources for project completion, monitoring progress, and providing feedback ? Participate in relevant intern and AAE interviews New Business ? Participate in new business including support for new business pitches ? Help grow Silverlines book of vendor relationships with an eye on future needs ? Expected to help grow business organically ? Attend networking events as an ambassador of Silverline Financial & Business Acumen ? Follow all Silverline financial policies and procedures; submits timesheets consistently on time ? Adhere to internal protocols, procedures and policies ? Help manage third-party vendors to timelines and budgets ? Assist PMs on tracking and monitoring financials ? Ability to draft SOWs and develop understanding of budget development for programs ? Manage own time in accordance with allocations and works with supervisor/account leads to flag bandwidth issues Perform additional related duties as required.
WHAT WE OFFER The Essentials:
12 weeks paid parental leave Competitive health and dental insurance Pre-tax dependent care Vision care discount program Empower 401(K) Employer paid short-term disability insurance Employee assistance program (EAP) Professional development training and stipend 529 college savings plan The Accessories:
Competitive time-off policy Work-from-home and summer Fridays Employee referral bonus program Your Birthday vacation day is on us! Silverline Communications is a certified Woman-Owned Small Business and an Equal Opportunity Employer, EEO, AAE, MF/Disability/VET.
We are proud to support a diverse workforce.
Recommended Skills Agenda Development Business Relationship Management Commercial Awareness Communication Finance Financial Management Estimated Salary: $20 to $28 per hour based on qualifications.
We offer a collaborative, supportive employee-centric culture.
Our team is looking for expert communicators to tackle specialized storytelling for high growth brands in the clean energy economy.
This position will be hybrid from the Washington, D.
C.
metro area.
Account/Client Management ? Manage the workflow of client deliverables, ensure quality delivery and that deadlines are met ? Manage multiple projects for clients from concept to completion by troubleshooting problems, proposing solutions, offering client counsel ? Plan, schedule, implement and lead activity required to execute client programs such as media programs, campaigns, launches, special events ? Actively participates and leads sections on the client calls; builds relationships with clients through regular collaboration and contact ? Provide increasingly complex client counsel; advise client of appropriate action using research, tools, knowledge of industry ? Oversees account organization and that client agendas, action items are sent in a timely manner ? Actively participates in program brainstorming, development and planning ? May manage small account or business unit with minimal supervision Research ? Conduct research, analyze the findings and apply analysis when giving strategic counsel to client as well as translates findings into cohesive narrative summary ? Conduct competitive scanning and analysis for clients and can discuss key takeaways ? Leverage research and data within clients industry to make thoughtful recommendations Writing ? Research, draft, edit and proofread press releases, corporate backgrounders, case studies, byline articles, pitches ? Write client-ready materials with minimal supervision ? Reviews client messaging and finalizing client facing materials before submitting to PM Media/Analyst Relations ? Support media/influencer outreach programs including tours, events, conferences, interviews, and new media outreach ? Maintain well established relationships with media at trade publications, podcasts and start to develop relationships at national outlets ? Scan press regularly to maintain current knowledge of clients industry and competitive environment; identify trends and proactively share with client ? Staff media interviews with client ? Oversee maintenance of media lists and identify key targets when needed ? Oversee reporting on client campaigns and launches Digital Fluency ? Oversee content development and management of clients social accounts ? Create and implement strategies that are targeted at growing clients accounts and reaching KPIs ? Reviews AAE/AE content development and provides direction so that messaging is aligned with other communications tools ? Identify opportunities for digital support, coordinates with the teams to execute ? Demonstrate and is fluent in digital strategy and social networks Collaboration & Leadership ? Provide increasingly complex client counsel ? Understand the role of public relations within the clients marketing plan and meets with clients on a regular basis to review strategy and plan activities to meet client goals ? Understand various resources Silverline offers and how to apply them to account work (tracking tools, online resources) ? Supervise junior staff on projects, delegating to AAEs and interns by setting clear expectations and deadlines, providing needed resources for project completion, monitoring progress, and providing feedback ? Participate in relevant intern and AAE interviews New Business ? Participate in new business including support for new business pitches ? Help grow Silverlines book of vendor relationships with an eye on future needs ? Expected to help grow business organically ? Attend networking events as an ambassador of Silverline Financial & Business Acumen ? Follow all Silverline financial policies and procedures; submits timesheets consistently on time ? Adhere to internal protocols, procedures and policies ? Help manage third-party vendors to timelines and budgets ? Assist PMs on tracking and monitoring financials ? Ability to draft SOWs and develop understanding of budget development for programs ? Manage own time in accordance with allocations and works with supervisor/account leads to flag bandwidth issues Perform additional related duties as required.
WHAT WE OFFER The Essentials:
12 weeks paid parental leave Competitive health and dental insurance Pre-tax dependent care Vision care discount program Empower 401(K) Employer paid short-term disability insurance Employee assistance program (EAP) Professional development training and stipend 529 college savings plan The Accessories:
Competitive time-off policy Work-from-home and summer Fridays Employee referral bonus program Your Birthday vacation day is on us! Silverline Communications is a certified Woman-Owned Small Business and an Equal Opportunity Employer, EEO, AAE, MF/Disability/VET.
We are proud to support a diverse workforce.
Recommended Skills Agenda Development Business Relationship Management Commercial Awareness Communication Finance Financial Management Estimated Salary: $20 to $28 per hour based on qualifications.
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