Market Activation Manager, Premium Waters at Nestle in Arlington, VA
Foods people love. Brands people trust. And a career that nourishes your future like no other. If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you. Position Summary We are currently seeking a Market Activation Manager located in Miami, FL and reporting in to our Sr. Marketing Activation Manager. First, this position aims to lead the Nestle Premium Waters Brands plan implementation in the Miami-Dade area, supporting the execution of the base plan and developing and deploying new tactics to deliver an accelerated growth. RESOINSIBILITIES:
Develop and own the plan for the GeoTargeted region (i.e. the OMP) which will deliver against the international brand objectives - incorporating but not limited to the focus areas outlined below Collaborate closely with the NPW Brands marketing team and build the communication plan for the GeoTargeting market, leveraging local knowledge and expertise to deliver an up weighted and optimized plan for the year (e.g. local influencers, digital & social, sampling, outdoor, sponsorships, etc.) Identify the tactics which will step-change our brand visibility in-trade (e.g. availability, placement, shelf space, POS placement, BBE execution) and develop the roll-out plan to ensure flawless execution Work with the sales team and Brand Ambassadors to support and strengthen the key sub-channel plans within the GeoTargeted region (Immediate Consumption, HORECA, E-Commerce, ReadyRefresh, Supermarkets, C-Stores) Secure the additional resources required (both human and financial) to achieve GeoTargeting plan objectives through business case methodology (ex. experiential agencies hiring, Brand Ambassadors). Identify opportunities to strengthen the effectiveness and efficiency of our operations within the GeoTargeted region
Qualifications:
Bachelor Degree - Master Degree preferred. Minimum 5 years of experience in marketing and/or sales role within Nestle Waters or other premium brands in FMCG Travel percentage:
15%. Willing and able to travel domestically in the U.S as well as eventually international for trainings when required. Spanish speaking skills are highly preferred as a previous experience with Hispanic markets and consumers. Channel Experience - Experience promoting/selling within a specific channel with knowledge of channel dynamics Financial acumen and understanding of P&L business drivers Headquarters Management - Experience in calling customer headquarters and setting up an execution program Negotiating Skills - The ability to achieve pre-planned results in a meeting or discussion by negotiating for those results with an individual or group Relationship Building - Skills at building and maintaining cross-functional relationships internally and customer relationships externally Demonstrated strong ability to communicate, present, coach and influence credibly and effectively at all levels of the organization, including executive. Experience in leading and managing cross functional operations. It is an added value any previous management of delocalized teams (direct or indirect). Requisition ID 146557 It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.
Salary Range:
$100K -- $150K
Minimum Qualification
Communications & PR, Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Develop and own the plan for the GeoTargeted region (i.e. the OMP) which will deliver against the international brand objectives - incorporating but not limited to the focus areas outlined below Collaborate closely with the NPW Brands marketing team and build the communication plan for the GeoTargeting market, leveraging local knowledge and expertise to deliver an up weighted and optimized plan for the year (e.g. local influencers, digital & social, sampling, outdoor, sponsorships, etc.) Identify the tactics which will step-change our brand visibility in-trade (e.g. availability, placement, shelf space, POS placement, BBE execution) and develop the roll-out plan to ensure flawless execution Work with the sales team and Brand Ambassadors to support and strengthen the key sub-channel plans within the GeoTargeted region (Immediate Consumption, HORECA, E-Commerce, ReadyRefresh, Supermarkets, C-Stores) Secure the additional resources required (both human and financial) to achieve GeoTargeting plan objectives through business case methodology (ex. experiential agencies hiring, Brand Ambassadors). Identify opportunities to strengthen the effectiveness and efficiency of our operations within the GeoTargeted region
Qualifications:
Bachelor Degree - Master Degree preferred. Minimum 5 years of experience in marketing and/or sales role within Nestle Waters or other premium brands in FMCG Travel percentage:
15%. Willing and able to travel domestically in the U.S as well as eventually international for trainings when required. Spanish speaking skills are highly preferred as a previous experience with Hispanic markets and consumers. Channel Experience - Experience promoting/selling within a specific channel with knowledge of channel dynamics Financial acumen and understanding of P&L business drivers Headquarters Management - Experience in calling customer headquarters and setting up an execution program Negotiating Skills - The ability to achieve pre-planned results in a meeting or discussion by negotiating for those results with an individual or group Relationship Building - Skills at building and maintaining cross-functional relationships internally and customer relationships externally Demonstrated strong ability to communicate, present, coach and influence credibly and effectively at all levels of the organization, including executive. Experience in leading and managing cross functional operations. It is an added value any previous management of delocalized teams (direct or indirect). Requisition ID 146557 It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.
Salary Range:
$100K -- $150K
Minimum Qualification
Communications & PR, Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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