Sr. Manager, Digital Innovation & Strategy at Nestle in Arlington, VA
Position Summary The Sr. Manager of CX Innovation will assume overall leadership responsibility for setting the Innovation strategy and driving the implementation of NUSA's digital transformation in the commercial area (i.e. all connections and engagement with consumers and customers.) Reports to the VP Marketing - Head of Consumer Experience. This role will:
Set the vision and strategy for the digital consumer and customer experience and how we will power top line and bottom-line growth through digital Develop the vision for how NUSA will leverage digital technology to create lasting connections with our consumers and customers to build our brands and drive revenue Strategy spanning horizons to include expanding and accelerating near-term ecommerce opportunities (DTC, marketplace, last mile), mid-term opportunities (supply chain, packaging) and far-term opportunities (robotics, micro fulfillment, autonomous delivery, IoT) Drive an understanding of Experience design and consumer/customer centricity through the organization Build solutions for consumers to support total data acquisition strategy Build solutions for customers to enable seamless purchasing and fulfillment; collect data that will empower the sales force and provide an advantage in customer negotiations Develop a clear roadmap for the technology required to support our vision and ensure that we are making platform choices suitable for our needs partnering with the IT team Ensure NUSA is capable of accessing and harnessing the best emerging digital technology to drive growth across the organization and answer the challenges of the business in an agile way Partner closely with Nestle SA and leverage their experience and expertise in digital engagement Partner closely with division Presidents/Directors in shaping digital roadmap for each line of business that delivers against business objectives Build new capabilities to drive agility and speed with clear resourcing requirements Operationalize DTC capabilities from front-end digital consumer experience to fulfillment, spanning operations and supply chain Ensure appropriate tracking and monitoring of progress, and the business impact of investments Qualifications 7
years of digital expertise ideally including exposure across consumer engagement, e-commerce and CRM/direct to consumer sales Bachelor's Degree Experience of managing digital consumer/customer engagement with a major company, or on the agency/consulting side and driving change from that role Strong experience driving change, building capability and engaging with senior level stakeholders Proven record of thought leadership Competencies:
Strategy and Plan Development:
The capability to build a compelling, commercially astute and robust strategy for digital to support NUSA's growth ambitions Plan Execution:
Deliver on the strategy, laying out and driving the transformation plan in all required areas Leadership & Collaboration:
Develop an inspired, inspiring, high performing team and drive the organization wide transformation Management of Ambiguity & Change:
Aptly handles areas of doubt and uncertainty. Maintains balance under pressure and supports others through change. Ability to work in a matrix organization with multiple stakeholders. Communication:
Excellent verbal and written skills with proven ability to work effectively with internal and external contacts, and to impact at senior level to drive change
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Set the vision and strategy for the digital consumer and customer experience and how we will power top line and bottom-line growth through digital Develop the vision for how NUSA will leverage digital technology to create lasting connections with our consumers and customers to build our brands and drive revenue Strategy spanning horizons to include expanding and accelerating near-term ecommerce opportunities (DTC, marketplace, last mile), mid-term opportunities (supply chain, packaging) and far-term opportunities (robotics, micro fulfillment, autonomous delivery, IoT) Drive an understanding of Experience design and consumer/customer centricity through the organization Build solutions for consumers to support total data acquisition strategy Build solutions for customers to enable seamless purchasing and fulfillment; collect data that will empower the sales force and provide an advantage in customer negotiations Develop a clear roadmap for the technology required to support our vision and ensure that we are making platform choices suitable for our needs partnering with the IT team Ensure NUSA is capable of accessing and harnessing the best emerging digital technology to drive growth across the organization and answer the challenges of the business in an agile way Partner closely with Nestle SA and leverage their experience and expertise in digital engagement Partner closely with division Presidents/Directors in shaping digital roadmap for each line of business that delivers against business objectives Build new capabilities to drive agility and speed with clear resourcing requirements Operationalize DTC capabilities from front-end digital consumer experience to fulfillment, spanning operations and supply chain Ensure appropriate tracking and monitoring of progress, and the business impact of investments Qualifications 7
years of digital expertise ideally including exposure across consumer engagement, e-commerce and CRM/direct to consumer sales Bachelor's Degree Experience of managing digital consumer/customer engagement with a major company, or on the agency/consulting side and driving change from that role Strong experience driving change, building capability and engaging with senior level stakeholders Proven record of thought leadership Competencies:
Strategy and Plan Development:
The capability to build a compelling, commercially astute and robust strategy for digital to support NUSA's growth ambitions Plan Execution:
Deliver on the strategy, laying out and driving the transformation plan in all required areas Leadership & Collaboration:
Develop an inspired, inspiring, high performing team and drive the organization wide transformation Management of Ambiguity & Change:
Aptly handles areas of doubt and uncertainty. Maintains balance under pressure and supports others through change. Ability to work in a matrix organization with multiple stakeholders. Communication:
Excellent verbal and written skills with proven ability to work effectively with internal and external contacts, and to impact at senior level to drive change
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
