Director, Member Relations and Communications

Company Name:
National Rural Electric Cooperative Association
The National Rural Electric Cooperative Association (NRECA), with offices in Arlington, VA and Lincoln, NE is the trade association for over 900 consumer-owned electric cooperatives serving more than 42 million people. NRECA is committed to harnessing the strength of America's electric cooperatives into a single powerful voice. NRECA has won the following awards over the past few years:
100 Best Places to Work - ComputerWorld Magazine
50 Greatest places to Work - AARP
50 Best Places to Work - The Washingtonian
CARE Award Recipient - Recognizing organizations that promote a positive work-life balance
At NRECA, we work with people who are leaders in their fields, they are down-to-earth, hardworking professionals committed to helping our members serve their communities. Our work is interesting and constantly evolving and requiring new skills to meet the evolving needs of a dynamic industry. In this collegial, inclusive work environment, united around the compelling purpose and history of electric cooperatives, we thrive. And topping it off, NRECA cares about each person's overall well-being, encouraging health, financial security, and a sustainable work/life balance.
Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities
Director, Member Relations and Communications-M3
Manages the acquisition, retention and custom programming needs for the 750 Touchstone Energy member cooperatives. Communicates about all available member programs, consistent with TSE's Board of Director's priorities.
Provide national brand leadership to regional and local brand leaders at Touchstone Energy member systems.
Inform and motivate CEOs, managers, employees and directors for 750 plus cooperatives about the strategic goals, initiatives and member value of the brand and its portfolio of programs.
Promote Touchstone Energy Cooperatives via all major NRECA conferences and NRECA publications, as well as manage the sponsorship and staff presence at state, local and affiliated conferences throughout the year.
Purpose and Mission
1. Develop and manage the TSE Cooperative Relations Advisory Committee including:
a) Working with the committee chair to manage by-laws and to ensure committee role is clearly defined and its members actively engaged.
b) Coordinating activities with four other advisory committees, including meeting strategic goals approved by the TSE Board of Directors. (
2. Directs and implements the analytical framework to capture and strategize around "Member Value". Leads the entire TSE team on how to implement this value equation consistently across both programs and cooperatives
3. Directs ongoing Touchstone Energy "Brand Camps" and "Ask Me" programs, which provide introductory or more detailed learnings about the programs and resources offered by TSE. Oversees training module design, creation, promotes program-wide participation; manages updates, consultants, and revisions to training programs.
4. Develops strategy and leads execution of all new member recruitment and retention efforts for Touchstone Energy. Responsible for the accuracy of TSE membership data in coordination with NRECA membership. Oversees relationships with prospective Touchstone Energy cooperatives and engages all TSE National staff to ensure consistent delivery of messaging and services.
5. Working with Regional Partners, individual cooperatives, NRECA staff and other stakeholders, manages and champions the Touchstone Energy brand at industry meetings and national, regional and local conferences through delivery of key presentations and dynamic exhibits.
6. Collaborates with NRECA staff members and other strategic partners to communicate the value of Touchstone Energy in a variety of forums. Supports NRECA HR and E & T through various activities.
Requirements and Qualifications
Bachelors degree in business, communications, or a related field or an equivalent combination of education, training, and experience. Masters degree preferred.
8-10 years of member relations experience in a like organization.
Proven member relations experience with association, non-profit or other organization with software and tracking system expertise.
Demonstrated relationship management experience including metrics of success and case studies.
Excellent oral and written communications and presentation skills, including experience presenting in large group settings.
Applied analytical skills in areas of dues management, engagement and other metrics of success.
Understanding and implementation of strategic planning and execution.
Strong management and thought leadership skills to establish meaningful rapport with member cooperatives and peers.
Knowledge of business, accounting and financial concepts, for both cooperatives and general comprehension. Proven negotiation experience.
Excellent time management and willingness to travel up to 50% of time.
Knowledge of cooperatives and the energy industry is a plus.
Amount of Travel
Moderate Travel
Job Title : Director, Member Relations and Communications
Location : Arlington, VA, US

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