Head of Employer Brand

BAE Systems' Head of Employer Brand is responsible for actively managing our employer brand to attract high-quality candidates and help convert them into happy, productive employees. In this role, you will be responsible for managing our employer brand lifecycle: (1) continuously assessing our employer brand; (2) defining our message and understanding our audiences / target populations; (3) communicating our brand; and (4) evaluating the effectiveness of our advertising and branding activities. You will have the pleasure of supervising our Social Media specialist and will be supported by a recruitment analytics data scientist to make data-informed decisions and recommendations. You will also manage several vendors such as our creative agency, relocation and background check vendors.
This position is part of the Workforce Analytics, Talent Operations, and HR Compliance Center of Expertise (WAC COE), an enthusiastic and highly productive team, where each employee has the opportunity to grow and make an impact. The WAC COE also provides a 9/80 schedule, an end-of-year week long paid shutdown and a 6% match, with immediate vesting, on 401(k) contributions.
Responsibilities will include:
Serve as the company's subject matter expert on recruitment / employer branding and advertising.
Develop advertising and branding strategy, to include job descriptions, job boards, social media, SEM strategy, etc., leveraging input from creative agency and internal Communications team.
Research and evaluate social media and other marketing channels to find new sources for targeted candidates.
Develop a strong partnership with and communicate regularly with our Sector Talent Acquisition Directors to really understand, and be responsive to, their short term and strategic hiring, advertising and branding needs.
Collaborate with recruitment analytics data scientist to leverage analysis and apply behavioral / cognitive sciences to employer branding and marketing. Work with the data scientist to track and evaluate effectiveness and make pivots and course corrections, of web properties, job board, social media and other campaigns in driving job consideration and where applicable, candidate conversion. Objectively assess our employee value proposition and brand by analyzing employee and candidate survey data, monitoring external sources for sentiment, and comparing us to our competitors.
Manage our existing online properties (e.g., Careers and Jobs websites) maximizing effectiveness and keeping the content fresh, engaging and up-to-date.
In partnership with our Procurement team and key internal stakeholders, lead proposal and selection efforts for new Careers site and other vendors, as current contracts expire, or as needed.
Identify, improve, and create programs to engage current and alumni employees as sources for brand advocacy and high quality referrals.
Leverage, educate and support recruiters and sourcers.
Manage vendor relationships with branding and other talent acquisition vendors to ensure delivery of quality services.
Required Skills and Education
Bachelor's degree in a Marketing, Business, or equivalent degree. Master's preferred.
15 years of experience in building marketing / branding strategies across multiple channels, with a strong focus on digital and social media. Recruitment marketing experience preferred.
A doer, highly productive team member, who "owns" and actively manages projects to completion.
Strong collaborator and partner who can influence up and down in the organization.
Experienced vendor manager.
Must be a creative and curious thinker with an analytical mindset who loves what they do.
Excellent communicator.
For export requirements, successful candidate must be a "U.S. Person" which is defined as a U.S. citizen, a lawful permanent resident (also known as a green card holder), a political refugee, or a person granted asylum in the U.S.
About BAE Systems, Inc. BAE Systems is a premier global defense and security company with approximately 90,000 employees delivering a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support and services. People are the greatest asset in any Company. BAE Systems is committed to hiring and retaining a diverse workforce. Equal Opportunity Employer/Females/Minorities/Veterans/Disabled/Sexual Orientation/Gender Identity/Gender Expression EEO Career Site Equal Opportunity Employer. Minorities . females . veterans . individuals with disabilities . sexual orientation . gender identity . gender expression

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