Accenture Interactive Adobe-Accenture Joint Initiative Marketing Lead

Title: Accenture Interactive Adobe-Accenture Joint Initiative Marketing Lead
Location: USA
Job Number: 00418408
Organization: Corporate Functions/Marketing and Communications
Location : Chicago, NY
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
Marketing & Communications professionals build a powerful and differentiated global brand?at the corporate, industry, capability and geographic levels?that supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates and drives profitable growth.
Accenture Interactive Marketing Manager for the Accenture-Adobe Joint Initiative
At Accenture Interactive, you?ll help the world's leading brands delight their customers and deliver superior business performance and customer experiences. We provide end-to-end marketing experience?from creative design, to customer experience, to digital production, to ecommerce development.
The Accenture and Adobe Joint Initiative (JI), announced in December 2015, is an expansion of our existing global alliance to create and deliver digital marketing solutions for life science, healthcare, and financial services organizations in North America and Europe. Under a three-year agreement, Accenture and Adobe will develop technology services and solutions designed to help customers in these particular industries drive greater marketing performance and efficiency.
We are looking for an exceptional, driven, forward thinking digital marketing professional who can effectively influence and collaborate across Accenture to design and deploy creative cross-channel marketing programs that promote the Joint Initiative solutions in the market and support aggressive growth goals. You?ll partner closely with the Adobe marketing team, Accenture-Adobe JI team, Accenture Interactive Global Marketing lead, and Accenture Interactive leadership to ensure program success. You must be able to maintain a strategic perspective even under pressure, be solution-oriented and a problem solver, and a collaborative partner to fellow marketers and business teams alike.
What You?ll Do
Core Responsibilities:
Strategic Marketing Planning : Define target audience for JI solutions (internal and external), approach to reach them (channel and content), sequencing, and planning
Content Development : Development of the messaging for specific targets based on the input of the Vision Stream and the collaterals developed by the Campaign Stream
Marketing Operations : Execution planning, execution oversight, reporting on execution and outcomes
Scope:
Internal Awareness:
Educate sales teams on program and solution by driving internal-facing activities and developing sales assets
Create a communications strategy to consistently udpate field teams and leadership on program developments, launches, and successes
Participate in various cross-organization briefings and team meetings to evangelize latest marketing assets and activities
External:
Identify and maximize external-facing opportunities across events, media, and digital channels to promote the program and build awareness
Develop, manage, and execute custom events for clients and relevant Accenture teams.
Develop relevant thought leadership that promotes the partnership?s place in Digital Marketing and the program?s benefits to clients in the selected verticals.
Channel expertise required:
Event development and marketing
PR and media processes
Internal Communications strategies
Digital marketing
Content production
Key interactions:
Collaborate closely with Accenture Interactive marketing lead and Adobe marketing counterparts to define and execute campaign plan; pull in support from Campaign and GTM teams as necessary
Provide weekly touch points to JI leadership team and supporting streams on progress, Identify pain points and barriers to help close projects out
Work with the JI General Manger to validate campaign plan and report on execution progress Qualifications: Basic Qualifications:
Bachelor degree required, prefer in marketing & communications
Minimum of 8 years? experience in strategic marketing and communications
Preferred Qualifications:
Excellent communication (written and oral) and interpersonal skills
Strong project, team and budget management skills
Experience in senior stakeholder management
Expertise in defining user experience and content strategies for our .com channels
Extensive experience leveraging digital and social channels to reach a desired audience
Professional Skills:
Proven global expertise and perspective; executive level presence and influence
Deep understanding of the millennial audience segment
Ability to develop and apply creative solutions to complex issues
Meticulous attention to detail, quality assurance
Willingness to learn quickly, take initiative proactively and maintain focus
Assertive, articulate and flexible work style
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Work Requirements:
Must be located in the United States
Flexibility to travel as needed
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is a federal contractor and an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women. Job: Marketing & Communications c63d833b1da048378eb99e300c480e8a

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